Personal & Enthusiastic Web 2.0 Coaching

Author Archives: admin

Tending The Net

April 11, 2010 in Motivation by admin
I believe that targeted marketing, whether it be on-line or anywhere else, needs to have a laser-like focus. Still, no matter how targeted that laser-like beam, it can’t be allowed to point in a static direction. Years back, I had an opportunity to work among a group of gill-netters on the northern British Columbia coast. [...]

Blog vs. Website

April 9, 2010 in Simple Questions by admin
For those of us who constantly work and play on the internet, this sometimes seems like a silly question. Despite this, at Playful Web we get asked to explain the difference all the time. There are all kinds of other answers to this simple question to be found on the web, but here’s the simple [...]

Pip Robins: a small yet effective web marketing example

April 9, 2010 in Examples by admin
My friend Gillian is a whiz at small, effective, targeted web-marketing, although she’d never say so herself. She has the benefit of a formal education in web-design, but the simple and effective techniques she employs are easy enough for anyone to use. She’s had a few home-based businesses over the years, selling a variety of [...]

Welcome!

April 9, 2010 in Uncategorized by admin
While there are thousands of on-line resources and tutorials covering targeted web market placement, self-employed professionals and independent small-business owners typically don’t have the time to sort through the clutter. When we go looking for examples to illustrate some particular approach or technology, we find all kinds of excellent in-depth information, but very few simple [...]