My friend Gillian is a whiz at small, effective, targeted web-marketing, although she’d never say so herself. She has the benefit of a formal education in web-design, but the simple and effective techniques she employs are easy enough for anyone to use.
She’s had a few home-based businesses over the years, selling a variety of goods and services, from web-design to custom fabric-wares. As her interests have changed and re-focused, so too have her businesses, but she has maintained a strong connection with a customer base which she has fostered through consistent and concentrated web-presence.
Whether it’s childcare accessories, fashion items, or web-design, each marketing effort tends to share the following:
Simple, clean, uncluttered visual design
An accompanying webblog, twitter feed, facebook page, and unique email address for each marketing effort
Consistent visual branding – this entry site, this blog, and this storefront all share a common banner graphic, despite being built on different platforms/services.
Community-building – AP Mamas came out of Gillian’s passionate parenting beliefs, but has also channeled many potential customers towards her other websites
Participation – Gillian is a huge consumer of other blogs, and avails herself of opportunities to capitalize on any potential exposure they might lend her. Her work has been featured by other notable bloggers, and her blog entries are frequently read and commented-upon by other bloggers
Effective Web 2.0 marketing campaigns have to approach customers through any and all available avenues. As long as the subjects are something that you’re actually passionate about, it doesn’t seem like work at all. Blogs and other promotional websites don’t need special “hooks” or techniques to draw in potential customers/clients; they just need consistent quality content and clearly-defined link-through to the final product.
Take at look at Gillian’s sites, and note how they all point to her most current effort:
Pip Robins: a small yet effective web marketing example
My friend Gillian is a whiz at small, effective, targeted web-marketing, although she’d never say so herself. She has the benefit of a formal education in web-design, but the simple and effective techniques she employs are easy enough for anyone to use.
She’s had a few home-based businesses over the years, selling a variety of goods and services, from web-design to custom fabric-wares. As her interests have changed and re-focused, so too have her businesses, but she has maintained a strong connection with a customer base which she has fostered through consistent and concentrated web-presence.
Whether it’s childcare accessories, fashion items, or web-design, each marketing effort tends to share the following:
Effective Web 2.0 marketing campaigns have to approach customers through any and all available avenues. As long as the subjects are something that you’re actually passionate about, it doesn’t seem like work at all. Blogs and other promotional websites don’t need special “hooks” or techniques to draw in potential customers/clients; they just need consistent quality content and clearly-defined link-through to the final product.
Take at look at Gillian’s sites, and note how they all point to her most current effort: